HSE Sport and Entertainment
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Years of Experienced, Results Driven Advice to the Soccer and Sports Industry
New Book on how the USA became a Soccer Nation
450 Pages
15 Chapters
70 + Tables and Charts
(Release Date Mid May 2026)
Experience
35 Years working in the USA and the global soccer market has given me a unique and practical viewpoint on the incredible growth of soccer in the USA
This is my second book on the business and commercial growth of soccer in the USA, after the release of
Star Spangled Soccer in 2010
With the arrival of the 2026 World Cup, the sport is poised for tremendous growth again.
94-26 Building a Soccer Nation looks at the personalities and decisions, successes and failures that have shaped the the explosion in soccer over the past 35 Years.
Client Experience
About HSE
I have been fortunate to have been involved in the USA Soccer and Sports Marketing Industry for the past 30 years. I have held a ringside seat as soccer has taken grip in the USA and played a role in its incredible growth. As President of API Soccer, Managing Director of Octagon, CEO and President, and Founding Partner of CSM Soccer, I gained a wealth of hands-on, real-world experience working with the United States Soccer Federation, Major League Soccer, US Youth Soccer, DC United, and Manchester City from the English Premier League. Not limited to soccer, I have undertaken projects with the United States Track and Field Association and the International Cricket Council (ICC)
HSE has also advised investors on soccer club acquisitions, including California-based ACV Sports' investment in Sutton United from the English National League
I have been fortunate to be part of a great new Documentary series that traces the history of soccer in the USA, airing on Roku May 3rd. its a tremendous series and well worth watching.
You can reach me at: ghopkins@hseport.com
